Mkt 421 Week 1

Summary of Point Values for contrast Assignments ASSIGNMENTSPoints undivided (75%) Defining selling reputation ( calendar week 1) (Sunday, January 8th, 2012)8 merchandise Mix subject ( workweek 2) (Sunday, January 15th, 2012)8 selling explore Paper ( calendar week 3) (Sunday, January 22nd, 2012)8 victimisation Perceptual Maps in Marketing Simulation Summary (Week 4) (Sunday, January 29th, 2012)8 surroundingsal Factors Paper (Week 5) (Sunday, February 5th, 2012)8 Final examination (Week 5) (Monday, February 6th, 2012)15 Participation (2 points per week, ? point per serve day 2 essential posts = qualifying day)10 every week Summaries (2 points per week)10 instruction team (25%) Marketing device shape I Paper (Week 2) (Monday, January 16th, 2012)5 Marketing Plan Phase II Paper (Week 3) (Monday, January 23rd, 2012)5 Marketing Plan Phase III Paper (Week 4) (Monday, January 30th, 2012)5 Marketing Plan Final Paper (Week 5) (Monday, February 6th, 2012)10 Total100 Week One M arketing Fundamentals DetailsDuePoints Objectives1. 1Define merchandising. 1. 2Explain the importance of selling in organizational success. 1. 3Describe the elements of the market mix. 1. 4Explain the importance of the selling mix in the development of marketing eruptline and tactics. . 5 bring about a marketing plan. 1. 6 come across quantifiable elements that can be used to evaluate, monitor, and control marketing effectiveness. ReadingsRead Ch. 1 & 2 of elemental Marketing. Read Ch. 1 & 2 of Marketing Management. polish up this weeks Electronic reliever Readings. ParticipationParticipate in social class discussion. Remember to participate in the class discussions 4 out of 7 geezerhood during the week. (2 points per week, ? point per qualifying day 2 real posts = qualifying day)2 Discussion QuestionsRespond to from each one week discussion questions. Discussion questions bequeath count as participation. reading squad InstructionsResources University Library, inte rnet Create the discipline Team Charter. (Due Week 1) Create a new convergence or benefit for an alive organization. LEARNING TEAM MUST HAVE INSTRUCTOR APPROVAL ON produce AND ORGANIZATION PRIOR TO STARTING ON PHASE 1. Begin working on the Marketing Plan. Your Learning Team will complete assignments related to creating a Marketing Plan. These assignments will culminate in the Marketing Plan Final Paper and Presentation due in Week Five. hazard Final Deliverables cusp in Team Forum The Marketing Plan deliverables areMarketing Plan Phase I Paper (Due Week 2) Marketing Plan Phase II Paper (Due Week 3) Marketing Plan Phase III Paper (Due Week 4) Marketing Plan Final Paper and Presentation (Due Week 5)Monday, January 9th Individual Defining Marketing Resource University Library Write a 700- to 1,050-word motif in which you go down marketing. Include in your paper your personal definition of marketing and definitions from two opposite sources. Based on these definitions, expla in the importance of marketing in organizational success. Provide at least three examples from the line of reasoning world to support your explanation.Properly cite sources used in the paper. data signifierat your paper reconciled with APA guidelines. A corroboration of Originality should be included. Sunday, January 8th 8 Individual Weekly SummaryPost your summary in the Main assembly and begin responding to apiece others summaries. Summaries should include key learning points for the week. Summaries should be at least 200 words. stomach Summary cuckold for from each one week in the primary(prenominal) assemblage. Monday, January 9th2 Week Two Marketing Research DetailsDuePoints Objectives2. 1Justify the importance of marketing look for in the development of marketing strategy and tactics. . 2 poll the importance of competitive intelligence activity and analysis in marketing. 2. 3 differentiate various segmentation criteria that impact target market selection. 2. 4Desc ribe the various types of organizational buyers and consumers and the factors that trance their purchasing decisions. ReadingsRead Ch. 8 of Marketing. Read Ch. 4, 5, & 6 of Marketing An Introduction. Review this weeks Electronic Reserve Readings. ParticipationParticipate in class discussion. Remember to participate in the class discussions 4 out of 7 days during the week. (2 points per week, ? oint per qualifying day 2 substantive posts = qualifying day)2 Discussion QuestionsRespond to weekly discussion questions. Discussion questions will count as participation. Individual Marketing MixResources University Library, Internet Write a 1,400- to 1,750-word paper in which you signalize the elements of the marketing mix (intersection, shopping mall, outlay, and promotion), utilizing three different sources. In addition, select an organization with which you are long-familiar and spot how each one of the four elements of the marketing mix bushels the development of the organizatio ns marketing strategy and tactics.Describe how each element is implemented. Specifically identify your selected organization and the industry in which it exists. Format your paper consistent with APA guidelines. A security of Originality should be included. Sunday, January 15th8 Learning Team Marketing Plan Phase IResources University Library, Internet Create a new produce or service for an existing organization. This harvest or service will be the basis for your Marketing Plan Paper. Obtain your instructors approval of your production or service before beginning this project.Write a 1,400- to 1,750-word paper to include the following An overview of the existing organization A description of the new product or service An explanation of the importance of marketing to your selected organizations success A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product or service The marketing research approach you would use to develop the marketing st rategy and tactics for this new product or service Refer to the Marketing Plan Outline listed on the student website for the general mannikin of the Marketing Plan.Format your paper consistent with APA guidelines. A Certificate of Originality should be included. Monday, January 16th5 Individual Peer EvaluationAfter each Learning Team project, you will be asked to complete a Peer Evaluation to assess the contributions of each member of your Learning Team (including yourself). I will work these Peer Evaluations into account when assessing individual contributions to the Learning Team projects. The Peer Evaluation breed and instructions for neb are included in a separate message in the get across Materials assemblage. contribute Individual Forum Monday, January 16th Individual Weekly SummaryPost your summary in the Main forum and begin responding to each others summaries. Summaries should include key learning points for the week. Summaries should be at least 200 words. POST Summa ry thread for each week in the main forum. Monday, January 16th2 Week Three Marketing Strategy Product and Price DetailsDuePoints Objectives3. 1Describe the relationship between speciality and smirch of products or services. 3. 2Analyze the impact of the product animateness cycle on marketing. . 3Identify the appropriate price strategy that should be used in the development of the strategic marketing plan. ReadingsRead Ch. 4, 9, 10, 17, & 18 of Basic Marketing. Review this weeks Electronic Reserve Readings. ParticipationParticipate in class discussion. Remember to participate in the class discussions 4 out of 7 days during the week. (2 points per week, ? point per qualifying day 2 substantive posts = qualifying day)2 Discussion QuestionsRespond to weekly discussion questions. Discussion questions will count as participation. IndividualMarketing ResearchResources University Library, Kudler Fine victualss Virtual scheme habit the Virtual Organization link on the student website to access additional company culture on Kudler Fine Foods. Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in the development of Kudler Fine Foods marketing strategy and tactics, and identify the areas where additional market research is needed. Analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Foods marketing strategy and tactics.Format your paper consistent with APA guidelines. A Certificate of Originality should be included. Sunday, January 22nd8 Learning Team Marketing Plan Phase IIResources University Library, Internet Use the product or service you selected for your Marketing Plan Phase I Paper. Write a 1,400- to 1,750-word paper in which you point the following Identify the segmentation criteria that will affect your target market selection. Identify your target market. Describe the organizational buyers and consumers of your product or service and the factors that influ ence their purchasing decisions.Discuss how these factors will affect your marketing strategy. Analyze stream competitors and define the competitive landscape for your product or service. Format your paper consistent with APA guidelines. A Certificate of Originality should be included. Monday, January 23rd5 Individual Peer EvaluationAfter each Learning Team project, you will be asked to complete a Peer Evaluation to assess the contributions of each member of your Learning Team (including yourself). I will take these Peer Evaluations into account when assessing individual contributions to the Learning Team projects.The Peer Evaluation form and instructions for posting are included in a separate message in the syllabus Materials forum. POST Individual Forum Monday, January 23rd Individual Weekly SummaryPost your summary in the Main forum and begin responding to each others summaries. Summaries should include key learning points for the week. Summaries should be at least 200 words. PO ST Summary thread for each week in the main forum. Monday, January 23rd2 Week Four Marketing Strategy Place and furtherance DetailsDuePoints Objectives4. 1Analyze the impact of channel centering decision on marketing. 4. Select appropriate distribution channels. 4. 3Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan. ReadingsRead Ch. 11, 12, 14, & 16 of Basic Marketing. Review this weeks Electronic Reserve Readings. ParticipationParticipate in class discussion. Remember to participate in the class discussions 4 out of 7 days during the week. (2 points per week, ? point per qualifying day 2 substantive posts = qualifying day)2 Discussion QuestionsRespond to weekly discussion questions. Discussion questions will count as participation. Individual use Perceptual Maps in Marketing SimulationResources Using Perceptual Maps in Marketing simulation Complete the simulation, Using Perceptual Maps in Marketing, loc ated on the student website. Write a 1,050- to 1,450-word summary in which you point of reference the following For each of the three major phases in the simulation, describe The situation Your recommended solutions, including why Your results Summarize the different marketing components addressed in this simulation by answering the following questions What is the relationship between differentiation and positioning of products or services?Is the repositioning of the product in the simulation as you had expected it to be? Explain why or why not. What is the effect of the product life cycle on marketing? What effect did the product life cycle have on the product in the simulation? Format your paper consistent with APA guidelines. A Certificate of Originality should be included. Sunday, January 29th8 Learning Team Marketing Plan Phase III Resources University Library, Internet Use the product or service you selected for your Marketing Plan Phase I Paper. Write a 1,400- to 1,750-word paper to include the following information Describe the attributes of your product or service in detail. Describe the pace at which your product will move through the product life cycle and the factors that will affect its movement. How will the product life cycle affect the marketing of your selected product or service? Identify the positioning and differentiation strategies for the product or service. Identify the appropriate price strategy that should be used for the product or service. Format your paper consistent with APA guidelines. A Certificate of Originality should be included. Monday, January 30th 5 IndividualPeer EvaluationAfter each Learning Team project, you will be asked to complete a Peer Evaluation to assess the contributions of each member of your Learning Team (including yourself). I will take these Peer Evaluations into account when assessing individual contributions to the Learning Team projects. The Peer Evaluation form and instructions for posting are included in a separate message in the Course Materials forum. POST Individual Forum Monday, January 30th Individual Weekly SummaryPost your summary in the Main forum and begin responding to each others summaries. Summaries should include key learning points for the week.Summaries should be at least 200 words. POST Summary thread for each week in the main forum. Monday, January 30th2 Week Five The Dynamic Environment of Marketing DetailsDuePoints Objectives5. 1Identify environmental factors that affect marketing decisions. 5. 2Explain the impact of technology on marketing. 5. 3Analyze the importance of social responsibility and ethics in marketing. ReadingsRead Ch. 3 & 13 of Marketing Management. Read Ch. 15 & 16 of Marketing An Introduction. Review this weeks Electronic Reserve Readings. ParticipationParticipate in class discussion.Remember to participate in the class discussions 4 out of 7 days during the week. (2 points per week, ? point per qualifying day 2 substantive posts = qualifyin g day)2 Discussion QuestionsRespond to weekly discussion questions. Individual Environmental FactorsResources University Library, Internet Select an organization with which you are familiar that conducts both domestic and global marketing. Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organizations marketing decisions Analyze the influence of global economic interdependence and the effect of trade practices and agreements. Examine the importance of demographics and sensible infrastructure. Analyze the influence of cultural differences. Examine the importance of social responsibility and ethics versus legal obligations. Analyze the effect of political systems and the influence of international relations. Analyze the influence of the Foreign Corrupt Practices Act of 1977, as well as the influence of local, national, and international legislation. Expla in the effect of technology. Format your paper consistent with APA guidelines.A Certificate of Originality should be included. Sunday, February 5th8 Individual Final interrogationResource Basic Marketing Click the link to the Final Examination on the student website available at the end of Week Four through the end of Week Five. Complete the Final Examination. You are allowed one attempt to complete the exam, which is timed and must be holy in 3 hours. Results are auto graded and sent to your instructor. However, please post a copy in your individual forum. Monday, February 6th15 Learning Team Marketing Plan Final Paper Resources University Library, InternetUse the Marketing Plan Outline listed on the student website as a guide. Write a 6,300- to 7,000-word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper. In addition, address the following information in your paper Identify the appropriate place and promotional strategy that should be u sed in the development of the strategic marketing plan. Develop an initial sales promotion schedule. Create an advertising plan. Identify public relations opportunities for the product or service. Analyze the effect of channel management decisions on the marketing or your selected product or service.Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen. Develop a budget for your plan. Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan. Format your paper consistent with APA guidelines. A Certificate of Originality should be included. Monday, February 6th10 Individual Peer EvaluationAfter each Learning Team project, you will be asked to complete a Peer Evaluation to assess the contributions of each member of your Learning Team (including yourself).I will take these Peer Evaluations into account when assessing individual contributions t o the Learning Team projects. The Peer Evaluation form and instructions for posting are included in a separate message in the Course Materials forum. POST Individual Forum Monday, February 6th Individual Weekly SummaryPost your summary in the Main forum and begin responding to each others summaries. Summaries should include key learning points for the week. Summaries should be at least 200 words. POST Summary thread for each week in the main forum. Monday, February 6th2