Methods Employed in Business Research Essay Example | Topics and Well Written Essays - 1500 words

Methods Employed in Business question - Essay Example numeric research emphasizes quantification in the data collection and analysis. It entails a deductive go about on the correlation between research and theory, wherein emphasis is put on testing theories (cited in Bryman & Bell, 2007, p.28). Quantitative research combined norms and practices of positivism and scientific model. It supports the view that hearty reality represents the objective reality. In contrast, soft research emphasizes the importance of words sooner of quantification in data collection and analysis (cited in Bryman & Bell, 2007, p.28). It entails an inducive approach on the correlation between research and theory, wherein the emphasis is put on generation of theories. soft approach rejected the norms and practices of positivism and natural scientific model. It focuses on the interpretation of individuals with their social world. It supports the premise that social reality is constantly shifting (cited in B ryman & Bell, 2007, p.28). Quantitative methods reflect the positivist approach in conducting researches. incontrovertibleness is based on the premise that the world is explainable, controllable, and measurable. Experts argue that the world exists and functions externally thus, its properties should be studied and metric through objective means. profitableness asserts that knowledge which can be observed and quantified is considered as valid (cited in Brown & Remenyi, 2004, p.243). Positivism stresses the need to objectively and accurately perform observations. Researchers who adhere to this perspective concentrate on eliminating biases and values. They identify factors that lead to a particular event (Marlow, 2010, p.9). Qualitative methods are associated with interpretivism as its general philosophy. Positivism is driven to explain the phenomena to predict and manipulate them while interpretivism concentrates on the interpretation and understanding. Interpretivism supports the premise that reality is not single, objective, and divisible, but it is multiple, place settingual, and socially constructed. It concentrates on individuals and their manner of making sense and interpreting the reality (Holloway, 1997, p.93). Holloway (1997, p.93) noted that researchers should not consider individuals as existing in a vacuum but as inseparable to the context of their lives. Researchers who adhere to this perspective believe that understanding the individual experiences is as indispensable as the positivist mental picture in the importance of explanation, prediction, and control (Holloway, 1997, p.93). This ontological premise suggests the use of multiple methodologies. It emphasizes on the richness instead of the amount of data collected (Phillimore & Goodson, 2004, p.157). Qualitative research focuses upon the relations with employees, managerial work, organizational control systems, and personal identity and gender at work. However, researches which utilized qu alitative methods were infrequently presented in practitioner and academic outlets of the business palm (Cassell, Buehring, Symon, & Johnson, 2006, p.17). Researchers stress the need for researches that employ diverse sources of data. These researchers further reiterated that conventional research studies led to studies that support continual topics and narrow paradigms. They