Priming Theory Essay

Mass media has the capability to figure out population to think based on the media concepts that have been posited to them. In thousands of images that race see on media sources everyday, the strong rec entirely of each image permit marks on the minds of the viewers or readers which often lead to the closing curtain that mass media is the influential and powerful tool to deliver messages to the mainstream. From entertainment to communication channel purposes, media plays a very master(prenominal) role in the company.The public does non always notice the strong effect of persuasive advertisements or puff up-narrated countersign story presented by media as yet, the increasing demands determine the impacts of these media concepts to the community in all aspects. pile buy a certain product because of the appealing mercenary on television. People conform to the latest fashion trends because the models and endorsers on the magazines. People vote for a certain politician be cause of constant release of propaganda finished newspapers. These are just few of the many examples showing the strong effects of mass media to the public.Even though the heap are often unconscious of these influential demands and plain consumerism, the society still relies on the ability and credibility of mass media for providing information that would help each cluster function well in the society. This concept has an accurate explanation from the mass communication theorists. The pictures that people see on screen and magazine pages and the attitude of people precedent to and upon seeing those images have been discussed and given explanations for the societys better understanding. electrical fuse is one of the theories that would explain the media concepts and effects of media images to the public. Apparently, the concept of priming will be most effective to examine in the light of other theories in the field of communication like framing and docket setting. These theorie s would help the people to understand the concept of priming and its focus on media messages. The Priming possibility During election campaign effect, much propaganda are being released on customary media sources like television, radio, newspapers, and even magazines to inform and update the public about the event.Typically, this is the hardest period for the politicians because this is the time when they need to build a rapport with the mainstream and make them awake(predicate) about their enkindledidacy. This is also the period when the mass media plays a very important role to make them reach the anticipated position in the society (Burstein, 1991). The dissemination of information creates a strong recall to the mainstream and the salient issues on media become the center of attention of the public.Since the awareness of the people is being contumacious on their level of media exposure and participation, the constant release of advertisements and promotions are make by the politicians to reach all the tar desex people. It has been mentioned that the concept of priming can be explained with the use of other theories in fact, agenda setting possibleness serves as the umbrella of priming. Agenda setting suggests that mass media may not be successful in telling the people what to think however it has been successful in telling the mainstream what to think about.Mass media may not tell people to buy a certain product merely the advertisements on television and billboards would affect the behavior of the consumers because of its persuasive appeal. In agenda setting, the media does not command people to conform but rather present the idea alone and let the people do the rest (Birkland, 1998). In other words, the media shows images in a way the people would easily get the messages that are being conveyed on media concepts.According to agenda setting theory, the media highlighting a certain issue or certain part of the contestation to make the people put t oo much attention on the salient issues rather than to those issues that media considers as less important. Apparently, issues help to develop the perceptions of people toward reality. They provide typical categories which organized the knowledge of the mainstream and their experiences in a self-aggrandizing semantic framework relevant for communication in the community.