Market Segmentation and Consumer Buying Behaviour

Market partition and Consumer Buying BehaviourMarket seg workforcetation is the division of the marketplaceplace into segments which a specific sort out of people help to command completely that the consumers need. The geographical,Psycho-graphic and life-style,Behavioural and demographic which is the most important bathroomonical of segmentation atomic number 18 the four types and bedrock characteristics that market segmentation is based on. Also the consumer behaviour is the positive or negative controvertion for the products of the market.IntroductionMarket segmentation is the divide of the market into sections, resembling an orange, in which all segments are linked but all(prenominal) segment has its own shape. The companies can be international by reservation foreign purchases, like British consumers buy Italian dresses and shoes. Market segments also, are an important part of marketing be form a market consists of clients with similar ineluctably and for each market segment there is a dissimilar marketing plan.MARKET SEGMENTATIONA product is targeting a specific group of customers or a marketing mix of market segments. It is the companys responsibility to find out that the product satisfy the needs of the customers in that target group. Every market segment can transfer a target market for an obstinate, and could require a special marketing mix if the firm is to use it successfully.As the companies know, segmentation allows for fast response of changing market requirements, improved depth psychology of competition and to efficient strategic planning.The purpose of segmentation is to find the warning set of needs and behaviour of the targeted customer.The basis for segmenting markets depends for the five several slipway in which a market can be segmentedGeographicThis is the segmentation where the market is divided into groups based on where they live or where the customers are located. Do they live in the countryside or in a big city ?DemographicDemographic segmentation is the most basic and the most popular type of segmentation. The groups of customers are chosen based on the following criteria Age the broad groups who may because of their age show hard-hitting purchase behaviours. Is she/he a child? A teen? An sister?Is this product appropriate for our costumers age? Gender Different sex of human. Is our customer a female or male and the product is made for men or for women or both? Life-cycle stage Young, sr., single, married, occupation, number of children. Social caste social class is an important one because these groupings seem to dedicate accepted indicators of separate consumer mental state and needs .What is the social status of our consumer? argon they poor or rich? Life-style Differences by character of a person, behaviour, habits, opinions and interests.For example women dresses is a product that is marketed based on demographic segmentation. The cause for this product is that it is made for women and the marketing mix is made up of groups of women of different ages.Another and particular example is the advertisement for the perfume The One by Dolce and Gabana. This perfume is very classy and fantastic and 4 when the women stop this perfume feel like a star and a admittedly diva You can find it in fashion magazines and this is due to the occurrence that it has a ingenuous price and is not very expensive and wherefore every woman can buy it.Psycho-graphicThe way in which the customers reactBehaviouralEconomic and social characteristics of the customers. Do they find the product intelligent or bad? How do people be bedevil?CONSUMER BUYING doingsConsumer behaviour is the positive or negative response for the products of the marketing when they like or dislike the product and if they pleased or displeased with that product.Consumer all the time has many motivations and this is the just reason that is a payer and a buyer . The consumer needs to be completely happy an d satisfied with the old and new requirements. At the same time all shoppers to complete their needs,without to commit they take a risk for dissadisfaction when buying a product,so must be carefully and to be sure that the product is safe.The consumers must to be existent because is the most important key for each company to live and success. Without consumers the companies can not handle their business and lose their jobs. The suppliers have to find a nice way to keep the consumers satisfied and want to buy once again and again for the same supplier the products and to say to friends, a related good impressions to buy from the supplier.Allegiance customers are the people that they will help and give suggestions to the suppliers when they will have many problems and not really good and tripping times at the company. Also can help the company to be more higher and improved the goodwill for the supplier organisations version. Certainly the substantive part of the solution between loyalty and current consumers is more serious and important from the banks.Some of the private effects on consumers behaviour is the personality. spirit each human has her/his own and separate way to think and have her/his personality. Is an inclusive idea which contains characteristics and calculate how the person appreciate to his/her to conditions and would be undefendable to know to sign in own behaviour.ReferencesInternet websites http//www.themarketingprocessco.com/marketing/market%20segmentation/market_segmentation.htm http//www.bizrate.co.uk/perfumeandcologne/oid511115165.html BOOKS The Chartered Institute of Bankers, (1996) Strategic Marketing Management, London. Wilkison, R. , Curtis, B. , Curtis, S. , Jones, C. , Morgan, B. , Norman, J. and Sykes,G. (1994) Business Studies an introduction to anxiety and business studies , Meinemann Publisher Ltd. , Oxford. 9 Bibliography http//www.learnmarketing.net/consumer.htm http//www.kowthis.com/principles-of-marketing-tutorials/ consumer-buying-behavior/