The Rise of Usc

BUAD497 Strategic Management Syllabus Fall 2012 MW - 10 to 11:50 a.m. MW 12-1:50 Professor: Trudi Ferguson shoes: Bridge 301 Office reverberate: 213-740-5871 Cell Phone: 818 653-4407 ( surpass number) Office Hours: M 2 3 p.m. and by ap orientment E-mail: tferguso@marshall.usc.edu incline Description This be given introduces the concepts, tools, and first principles of dodge reflexion and competitory analysis. It is concerned with managerial decisions and actions that materially consider the success and survival of business enterprises. The rail focuses on the information, analyses, organisational processes, skills, and business model managers must use to design strategies, condition their businesses and assets, and define slopped boundaries, to maximize long-term profits in the face of incertitude and competition. Strategic Management (BUAD 497) is an integrative and interdisciplinary feed in two i mportant respects: 1.The course assumes a patient of view of the environs that includes buyers/consumers, suppliers, technology, economics, capital markets, competitors, government, and global forces. It assumes that the external environment is dynamic and characterized by uncertain changes.

In studying strategy, this course draws together and builds on all the ideas, concepts, and theories from your operable courses such as Accounting, Economics, Finance, Marketing, Organizational Behavior, and Statistics. However, it is much more than a mere consolidation of the functional specialties within a firm. 2. The course takes a universal management per! spective. It views the firm as a whole, and examines how policies in from each one functional area are incorporate into an overall competitive strategy. We designed this course to develop the general management arcdegree of view among participants. This point of view is the best vantage point for making decisions that affect long rifle business performance. The keystone strategic...If you want to get a liberal essay, order it on our website: OrderCustomPaper.com

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